Official Google Blog: Giving you fresher, more recent search results

Official Google Blog: Giving you fresher, more recent search results

SEO Website Design

SEO Web Design and Search-friendly Website Designs for Business. 

Technology and the internet has changed everything in our lives, in regards to business, shopping, and finding information instantaneously. People have gotten used to technology and now rely and expect the convenience of being able to find just about anything they want or need online.  Whether the business is driving leads to an actual store location or the sale or conversion happens through the website itself, online commerce is happening all the time; just look at websites like Amazon.

So how does a business join in and take advantage of all this? The best way is to build a website that incorporates search engine optimization best practices and techniques while keeping in mind your site’s usability, target audience, and your business niche.

Google recently launching the Panda Update, things have changed so much that now it is more important than ever to make sure you have a professionally designed website that has easy navigation for visitors and appealing looks.  Your search engine optimization efforts are only as good as the limits of your website platform. Our SEO friendly web design servicescreate sites that are appealing to both users and search engines. We make the right adjustments so the search engines can easily index your website, and our web designers make sure your website is aesthetically appealing and converts traffic into sales.

Here some aspects to think about when building a website or redesigning one for your business.

Brand and Logo Development:

Leveraging a superior brand promotes attention, loyalty and profits. Our specialists will increase your brand equity by ensuring it is positioned appropriately, distinguished from your competition, and memorable. View samples of our brand and logo design.

User-Interface (UI) & Usability Design:

SEO-friendly Web design must also be user friendly. Our information architecture process will help you determine the objectives you would like your customers to reach on your site. Then, we evaluate your site from their point of view, analyzing what your clients would like to see, what goals they come to your site to accomplish. We strive for balance, putting your objectives into the site while keeping in mind the type of framework the customer is expecting. We provide in-depth recommendations, both in terms of structure and technique, and implement the best calls to action to guide customers to site objectives.

Search-friendly Web Design:

Vab Media’s experienced SEO Web Design Professionals understand both design and how the search engines work. They specialize in search engine friendly Web design strategiesthat look beautiful and help sites rank well in the search engines. View examples of oursearch friendly web design in our portfolio.

XHTML/CSS:

In addition to using HTML for coding your website, there are other options that you can use for building your site.  Some popular ones are PHP, Javascript, Ajax, Flash, they all have their pros and cons. Which one is the best?  It depends on either the kind of business you operate and/or your website’s audience.  All development work is done to the latest W3C Standards and using latest technologies when applicable such as HTML5 and CSS3.  Vab Media can code, build and deploy superior cutting-edge websites integrating the best methodologies, which include usability, compatibility, and search engine optimization.
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Content Management Systems:

There are a lot of content management systems (CMS) out there, but many of them are overly complicated and require a certain level of technical expertise. However, there are a select few that focus on simplicity and ease-of-use, but still give the designer flexibility in templating features and customization. CMS can help you:

• Keep your website well organized and comprehensive
• Reduce your sites maintenance costs
• Increase you data security

CMS (WordPress) Setup and Training:

WordPress is one of our favorite content management frameworks. We can help you get started with the WordPress’s open source publishing platform for your website or blog. WordPress focuses on aesthetics, Web standards and usability. It allows design flexibility and creates the best possible user experience in a search-friendly manner. Once you get started, you can quickly and easily add new content to keep people and search engines coming back often. With a community that builds and deploys user friendly plugins regularly, WordPress does not fall short of features.

CMS(Drupal) Setup and Training:

Drupal is one of the best and most widely used used CMS applications. It is ideal for creating large corporate websites or intranets, online magazines, film festival websites, community based portals. It is easy to customize, has built-in search tool and search-engine friendly URL’s as an extra module, discussion capabilities and news aggregator.

Ecommerce (Shopping Cart) Implementation:

Customers expect you to offer a secure and reliable system to conduct business.  Effectively executing a complex ecommerce implementation project takes skill especially when meeting deadlines means maximum profit.  We can help you add or upgrade your shopping cart to deliver highly-secure, deeply trackable, and convenient transactions.
Ecommerce implementation reduces your business overheads while simultaneously making your marketplace larger.  So you get a two sided advantage of saving more and also earning more.

Content Development/Copywriting:

A content strategy is extremely important when you are creating a website. By creating new and unique content, you can optimize your site for the search engines and give your customers something worth reading. Adding keywords to your content is an important search engine optimization component for each page that you submit to the search engines for crawling. So where should you add them and how, and how will it affect your design?  Our writers can produce professional, unique content that delivers a clear and optimized marketing message.

Website Maintenance:

We will help you systematically upgrade and enhance your website’s functionality, design and content over time to steadily improve key performance indicators. To achieve and maintain high rankings, it is important to keep your website interesting, fresh and in working order. Vab Media can help monitor your search rankings and keep an eye out on your competitors and continue to optimized your site.

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High Quality Backlinks are the Most Important Factor in Search Results

Inbound Link building and development.

Learn how Vab media can develop inbound links or backlinks for your company and drive your Website to the top of SEO results.

SEO Link building:

Gone are the days of putting up a website and sitting back and waiting for the masses
to find you and make you weathy(were they ever really here?).
In the early days of seo, search engines determined a page’s relevancy almost exclusively by analyzing on-site factors e.g. keyword repetition frequency, meta tags, etc., with no respect for inbound links.
In contrast, inbound links or backlinks are perhaps the single most critical factor in modern search engine algorithms.

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc. As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in our ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.” Google

It is not the volume of inbound links that matters, but it is the quality and contextual relevance of inbound links that delivers top search rankings.
Vab Media provide excellent inbound link development services, with years of link development experience to acquire high quality inbound links from relevant authoritative sources.

Inbound Link Optimization Overview

Inbound link development for search engine optimization is far more complicated that just acquiring as many links as possible. Search engines famously use complex algorithms with hundreds of variables that determine how much weight an inbound link may receive and it is always evolving.
Through years of experience and extensive correlation experimentation, we have identified a large number of properties and variables that can maximize inbound link performance. We integrally optimize inbound links, factoring for each of these variables while complying withgoogle webmaster tools and white hat seo best practices.

Some of the more important inbound link variables for which we optimize include:

Link Anchor Text:

Anchor text is weighted highly (i.e.ranked) in search engines algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results.
The anchor text (the clickable text) is extremely important for SEO.  An example of this would be, “please check out our  Web Development Portfolio to analyze our design skills.” The clickable words within the hyperlink “Web Development Portfolio” are called the “anchor text” ( because they anchor that particular link).
Google and others have been applying this to search engines algorithms to analyze the relevance or relationship between the words in links and the ‘target’ or ‘landing page’ URL for the content of keywords appearing in the anchor text. Successful SEO has many factors. One of the most crucial is the ‘anchor text’ of inbound links, and getting the right keyword phrases. Another important factor is Context. Search engines could choose to give a lot of weight to where your link was coming from in terms of the relevance of the content of the linking website to the subject matter of your own website.
We creatively formulate optimized inbound links that use primary target keywords, and long tail keyword phrases. Our goal is always to create a diverse and natural portfolio of inbound links, where each link is uniquely crafted for its intended page.

Page-Topic Relevance:

Matching the topic or theme of two pages is essential if the links between them are to be deemed relevant and trustworthy by search engines.
Vab Media will only acquire links from high quality pages that are related to your industry or topic. Vab Media’s view is that links should add value to the end users that are viewing the page, and this is what guides us in selecting pages for inbound links.

Link Contextual Relevance / Proximity Text:

In addition to overall page-topic relevancy, it is ideal that the placement of links is contextual i.e. that they are “in-content” links, or that they are otherwise proximally situated to relevant content on the page.

Our strategy always involves finding contextual inbound links as opposed to low-quality links(such as link farms)that are separated from relevant content. Contact us to learn more link building strategies for your business.

SEO Santa Cruz link building-the power of a .ORG to your site

SEO Link building

Source: Vab Media

SEO Link building:

SEO Santa Cruz Link Building

The days are long gone of putting up a website and sitting back and waiting for a lot of traffic to find you and make you a millionaire. ( I don't think they were ever really here)

When search engine optimization first started, search engines determined a page’s relevancy almost exclusively by analyzing on-site factors e.g. keyword repetition frequency, meta tags, etc., with no respect for inbound links.
In contrast, inbound links are perhaps the single most critical factor in modern search engine algorithms.

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc. As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in ourranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.” this is quote from Google

Less is sometimes more. It is not the amount of inbound links that matters, but it is the quality and contextual relevance of inbound links that delivers top search rankings. As an example. Vab Media has made the Santa Cruz Film festivals website last year. They are a .ORG and a Google pagerank 5. Because the SC film festival website is almost as famous as the The Sundance film festival and Tribeca film festival. It gets millions of visitors every year. Since our link is on the footer as the designer we receive very powerful and relevant link juice from Google. Vab Media is a pagerank 5. Google trusts URL's ending in .ORG .EDU .GOV a lot more than .COM. So think of pagerank as fans to your site. And the more powerful and relevant the fan (link) is, the better it is for you in how Google views the value and importance of your site. So it is better to have a few credible high pagerank links coming into your site than to go after hundreds of easy to get non relevant ones.

But how can your link be included in a .org or .gov? Find organizations that you can join related to your business or industry. Sometimes they offer a listing in their directories for a membership fee or write an article that is helpful to most of the members of the organization and talk to the organization's administration about allowing you to post the article and a link back to your website.

Vab Media provides expert inbound link development services, with years of link development experience to acquire high quality inbound links from relevant authoritative sources. Check our blog for more information.

Santa Cruz Film Festival

Source: http://santacruzfilmfestival.org/

SEO Case Studies.- ROI

• SEO Case Studies | Vab Media
  Look at some of our recent Search Engine Optimization case studies. All has seen a return on their investment.

SEOSantaCruz: SEO Santa Cruz

SEOSantaCruz: SEO Santa Cruz: "Get a FREE SEO Audit! SEO Santa Cruz or Search engine optimization Santa Cruz is the process of enhancing a website's relevance and visibi..."

SEO Santa Cruz

Get a FREE SEO Audit!

SEO Santa Cruz or Search engine optimization Santa Cruz is the process of enhancing a website's relevance and visibility to the search engines through the natural or organic search results. Each search engine has its own unique ranking system or computer algorithm that determines the ranking and relevance of each website. Search engine algorithms place sites that contain the most relevant, trustworthy information(not-spam) at the top of the search results page, where everyone looks first.
Vab media’s job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance.  By doing this we help major search engines like Google, Bing, and Yahoo understand that your website has what people want and belongs at the top of the search results page. Search engine optimization provides the highest long-term return on investment of all online marketing methods.

Did you launch a website, but don’t know how to get visitors? When searching for the products or services you offer, does your listing come up on the first page? Does yourcontent explain your services and products well?  How will people find out about you?

SEO Services

How do your customers find your services or products online? How can you leverage search engines and individual websites to help others find your products or services?

When we create websites, we feel that it’s not just important to make things work and look good.  We feel it’s also important to structure it so that search engines can find them more easily.  By using search engine optimization techniques, your products or services will be found easily by people searching for the products or services you provide. Optimizing for search engines is becoming more important every day. More traffic equals more customers.

One of the first things that needs to be analyzed and optimized is the inner structure of your site.   Directory structure, correct use of heading tags, page titles, content keywords are a beginning to your SEO campaign. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.

As search engine technology evolves and more businesses compete, it’s important to set your business above the rest.  How does your business compare to the competition? Are you listed in local business directories? Can people find you when they search for the services you offer along with the city you’re located in?

Do you have updated, relevant content? Using current events and terms in your company’s communications can help search engines bring your website up in the first pages of search.  Our up-to-date knowledge of current events within technology, business, and media is what allows us to help you increase your online visibility and help you rise above your competition.

Are the search engine robots from Google and Bing crawling your website? If you’ve set up your website for Google you need to set it up to get crawled by Bing as well.

How about search terms? How do you know what keywords people are using to search for products or services you may offer?  Are you highlighting key search terms correctly on your pages and posts? Including keywords people search for in your content is crucial to getting your listing to show up on searches.

Are people linking to you? This is a major step in Search Engine Optimization and our team can help you acquire one-way links. The process of building incoming links: we spend a considerable amount of time getting other sites to link to your site. This can be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis, product review, press releases, etc.  One way links increase search engine rankings and traffic.  When people link to you, it makes your website and resources more valuable. The more links coming into your site, the more popular the website, the higher it will rank in the search engines, the more likely your website will come up on the first page of search.

Every single SEO campaign is different; there is no “magic tool” for fast rankings. We will analyze your site and your competition to best strategize how to bring you qualified traffic.

VAB Media targets the most authoritative sites to ensure that your link building efforts get the most bang for your buck.

Our starter package includes the following services:

• Setup of Google Analytics, and Google Webmaster Tools
• Bing robot crawler code
• Search Engine submission
• Website structure optimization -Your site’s code can be optimized so that your keywords will match those of the most searchable keywords online.We optimize anchor text and interlinking to leverage your content to get the maximum return.
• Content Optimization – Content is King. It’s true. The more relevant content you have on your website the easier it will be for both future customers and the automated spiders that crawl and index the internet. The content you write should align with the keywords that are searched for the most.
• Analyze competition – we look at who comes up when we search for your products and services and help optimize your content so that your listing comes up before theirs.
• Execute a link building program to help you acquire one-way links.

• Does your website include content that people use when searching for your products or services?
• Does the content on your front page explain what your services/products are?
• Are other websites linking to your website?

If you’ve answered no to one or more of these questions, we can