Tuesday, June 28, 2011

SEO Santa Cruz link building-the power of a .ORG to your site

SEO Link building

Source: Vab Media

SEO Link building:

SEO Santa Cruz Link Building

The days are long gone of putting up a website and sitting back and waiting for a lot of traffic to find you and make you a millionaire. ( I don't think they were ever really here)
When search engine optimization first started, search engines determined a page’s relevancy almost exclusively by analyzing on-site factors e.g. keyword repetition frequency, meta tags, etc., with no respect for inbound links.
In contrast, inbound links are perhaps the single most critical factor in modern search engine algorithms.

“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc. As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in ourranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.” this is quote from Google
Less is sometimes more. It is not the amount of inbound links that matters, but it is the quality and contextual relevance of inbound links that delivers top search rankings. As an example. Vab Media has made the Santa Cruz Film festivals website last year. They are a .ORG and a Google pagerank 5. Because the SC film festival website is almost as famous as the The Sundance film festival and Tribeca film festival. It gets millions of visitors every year. Since our link is on the footer as the designer we receive very powerful and relevant link juice from Google. Vab Media is a pagerank 5Google trusts URL's ending in .ORG .EDU .GOV a lot more than .COM. So think of pagerank as fans to your site. And the more powerful and relevant the fan (link) is, the better it is for you in how Google views the value and importance of your site. So it is better to have a few credible high pagerank links coming into your site than to go after hundreds of easy to get non relevant ones.
But how can your link be included in a .org or .gov? Find organizations that you can join related to your business or industry. Sometimes they offer a listing in their directories for a membership fee or write an article that is helpful to most of the members of the organization and talk to the organization's administration about allowing you to post the article and a link back to your website.
Vab Media provides expert inbound link development services, with years of link development experience to acquire high quality inbound links from relevant authoritative sources. Check our blog for more information.

Santa Cruz Film Festival

Saturday, June 18, 2011

SEOSantaCruz: SEO Santa Cruz

SEOSantaCruz: SEO Santa Cruz: "Get a FREE SEO Audit! SEO Santa Cruz or Search engine optimization Santa Cruz is the process of enhancing a website's relevance and visibi..."

Monday, June 13, 2011

SEO Santa Cruz

Get a FREE SEO Audit!
SEO Santa Cruz or Search engine optimization Santa Cruz is the process of enhancing a website's relevance and visibility to the search engines through the natural or organic search results. Each search engine has its own unique ranking system or computer algorithm that determines the ranking and relevance of each website. Search engine algorithms place sites that contain the most relevant, trustworthy information(not-spam) at the top of the search results page, where everyone looks first.
Vab media’s job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance.  By doing this we help major search engines like Google, Bing, and Yahoo understand that your website has what people want and belongs at the top of the search results page. Search engine optimization provides the highest long-term return on investment of all online marketing methods.
Did you launch a website, but don’t know how to get visitors? When searching for the products or services you offer, does your listing come up on the first page? Does yourcontent explain your services and products well?  How will people find out about you?

SEO Services
How do your customers find your services or products online? How can you leverage search engines and individual websites to help others find your products or services?
When we create websites, we feel that it’s not just important to make things work and look good.  We feel it’s also important to structure it so that search engines can find them more easily.  By using search engine optimization techniques, your products or services will be found easily by people searching for the products or services you provide. Optimizing for search engines is becoming more important every day. More traffic equals more customers.
One of the first things that needs to be analyzed and optimized is the inner structure of your site.   Directory structure, correct use of heading tags, page titles, content keywords are a beginning to your SEO campaign. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.
As search engine technology evolves and more businesses compete, it’s important to set your business above the rest.  How does your business compare to the competition? Are you listed in local business directories? Can people find you when they search for the services you offer along with the city you’re located in?
Do you have updated, relevant content? Using current events and terms in your company’s communications can help search engines bring your website up in the first pages of search.  Our up-to-date knowledge of current events within technology, business, and media is what allows us to help you increase your online visibility and help you rise above your competition.
Are the search engine robots from Google and Bing crawling your website? If you’ve set up your website for Google you need to set it up to get crawled by Bing as well.
How about search terms? How do you know what keywords people are using to search for products or services you may offer?  Are you highlighting key search terms correctly on your pages and posts? Including keywords people search for in your content is crucial to getting your listing to show up on searches.
Are people linking to you? This is a major step in Search Engine Optimization and our team can help you acquire one-way links. The process of building incoming links: we spend a considerable amount of time getting other sites to link to your site. This can be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis, product review, press releases, etc.  One way links increase search engine rankings and traffic.  When people link to you, it makes your website and resources more valuable. The more links coming into your site, the more popular the website, the higher it will rank in the search engines, the more likely your website will come up on the first page of search.
Every single SEO campaign is different; there is no “magic tool” for fast rankings. We will analyze your site and your competition to best strategize how to bring you qualified traffic.
VAB Media targets the most authoritative sites to ensure that your link building efforts get the most bang for your buck.
Our starter package includes the following services:
  • Setup of Google Analytics, and Google Webmaster Tools
  • Bing robot crawler code
  • Search Engine submission
  • Website structure optimization -Your site’s code can be optimized so that your keywords will match those of the most searchable keywords online.We optimize anchor text and interlinking to leverage your content to get the maximum return.
  • Content Optimization – Content is King. It’s true. The more relevant content you have on your website the easier it will be for both future customers and the automated spiders that crawl and index the internet. The content you write should align with the keywords that are searched for the most.
  • Analyze competition – we look at who comes up when we search for your products and services and help optimize your content so that your listing comes up before theirs.
  • Execute a link building program to help you acquire one-way links.
  • Does your website include content that people use when searching for your products or services?
  • Does the content on your front page explain what your services/products are?
  • Are other websites linking to your website?
If you’ve answered no to one or more of these questions, we can