Monday, June 13, 2011

SEO Santa Cruz

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SEO Santa Cruz or Search engine optimization Santa Cruz is the process of enhancing a website's relevance and visibility to the search engines through the natural or organic search results. Each search engine has its own unique ranking system or computer algorithm that determines the ranking and relevance of each website. Search engine algorithms place sites that contain the most relevant, trustworthy information(not-spam) at the top of the search results page, where everyone looks first.
Vab media’s job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance.  By doing this we help major search engines like Google, Bing, and Yahoo understand that your website has what people want and belongs at the top of the search results page. Search engine optimization provides the highest long-term return on investment of all online marketing methods.
Did you launch a website, but don’t know how to get visitors? When searching for the products or services you offer, does your listing come up on the first page? Does yourcontent explain your services and products well?  How will people find out about you?

SEO Services
How do your customers find your services or products online? How can you leverage search engines and individual websites to help others find your products or services?
When we create websites, we feel that it’s not just important to make things work and look good.  We feel it’s also important to structure it so that search engines can find them more easily.  By using search engine optimization techniques, your products or services will be found easily by people searching for the products or services you provide. Optimizing for search engines is becoming more important every day. More traffic equals more customers.
One of the first things that needs to be analyzed and optimized is the inner structure of your site.   Directory structure, correct use of heading tags, page titles, content keywords are a beginning to your SEO campaign. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.
As search engine technology evolves and more businesses compete, it’s important to set your business above the rest.  How does your business compare to the competition? Are you listed in local business directories? Can people find you when they search for the services you offer along with the city you’re located in?
Do you have updated, relevant content? Using current events and terms in your company’s communications can help search engines bring your website up in the first pages of search.  Our up-to-date knowledge of current events within technology, business, and media is what allows us to help you increase your online visibility and help you rise above your competition.
Are the search engine robots from Google and Bing crawling your website? If you’ve set up your website for Google you need to set it up to get crawled by Bing as well.
How about search terms? How do you know what keywords people are using to search for products or services you may offer?  Are you highlighting key search terms correctly on your pages and posts? Including keywords people search for in your content is crucial to getting your listing to show up on searches.
Are people linking to you? This is a major step in Search Engine Optimization and our team can help you acquire one-way links. The process of building incoming links: we spend a considerable amount of time getting other sites to link to your site. This can be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis, product review, press releases, etc.  One way links increase search engine rankings and traffic.  When people link to you, it makes your website and resources more valuable. The more links coming into your site, the more popular the website, the higher it will rank in the search engines, the more likely your website will come up on the first page of search.
Every single SEO campaign is different; there is no “magic tool” for fast rankings. We will analyze your site and your competition to best strategize how to bring you qualified traffic.
VAB Media targets the most authoritative sites to ensure that your link building efforts get the most bang for your buck.
Our starter package includes the following services:
  • Setup of Google Analytics, and Google Webmaster Tools
  • Bing robot crawler code
  • Search Engine submission
  • Website structure optimization -Your site’s code can be optimized so that your keywords will match those of the most searchable keywords online.We optimize anchor text and interlinking to leverage your content to get the maximum return.
  • Content Optimization – Content is King. It’s true. The more relevant content you have on your website the easier it will be for both future customers and the automated spiders that crawl and index the internet. The content you write should align with the keywords that are searched for the most.
  • Analyze competition – we look at who comes up when we search for your products and services and help optimize your content so that your listing comes up before theirs.
  • Execute a link building program to help you acquire one-way links.
  • Does your website include content that people use when searching for your products or services?
  • Does the content on your front page explain what your services/products are?
  • Are other websites linking to your website?
If you’ve answered no to one or more of these questions, we can 

16 comments:

  1. Clued-up post! For more information I will be in touch. Vab media’s job as SEO experts is to take what we know of these algorithms and strategically build your websites relevance. Great information. Thanks for sharing this post so much.
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  2. That is really nice blog.Link Building Services is one of the most appropriate strategy for every website to increase their business or traffic.
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  3. It's a little crazy how many companies are offering SEO services these days. It really makes me wonder how anyone can reach the top of Google with so many people competing for that spot. I guess that's just the world we live in. Anyways, keep up the good work!

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  4. I absolutely agree with you Giles. Search Engine Optimization has become such a big thing for online marketing and there are so many companies to choose from. It's gotta be hard to find a reputable one that you can trust to do the work for you.

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  5. Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u

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  7. Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u




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  8. Nice post!
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  12. Great information and ideas.It helps me a lot..
    thanks
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